MITEF UK Event - Planting the Seeds of Conscious Capitalism

What:	Planting the Seeds of Conscious Capitalism
Who:	Dr. Rajendra S. Sisodia, Professor of Marketing, Bentley University
When:	19 Jan 10 , registration from 18:00 - event starts 30 mins later, ending at 20:30
Where:	Marks & Clerk LLP, 90 Long Acre, London WC2E 9RA map

At this time of economic dislocation, we have the opportunity to re-think the role and purpose of business in supporting society. Corporate Social Responsibility is nothing new but a broad change may be underway in the nature of the economy and capitalism itself. In order to emerge stronger and more sustainable, businesses of all sizes need a strategy that meets the changing needs of society. Our speaker will describe this shift towards an age of "Conscious Capitalism", drawing on the strategies of well-known companies that understand these new realities to inform and inspire practical moves for businesses in all sectors to support society whilst underpinning growth to help them survive and thrive.

Dr. Rajendra S. Sisodia is Professor of Marketing at Bentley University, Massachusetts and was previously Trustee Professor of Marketing and the Founding Director of the Center for Marketing Technology. An electrical engineer from BITS, Pilani (India), Dr. Sisodia has an MBA in Marketing from the Bajaj Institute of Management Studies in Bombay, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow.

Rajendra has published nearly 100 articles in journals such as Harvard Business Review, Journal of Marketing, Journal of Business Strategy, Journal of Business Research, and many others. He also writes frequently for the Wall Street Journal. His research, teaching, and consulting expertise spans the areas of strategic marketing, marketing productivity, marketing ethics, and stakeholder-based marketing. His clients have included IBM, Volvo, Nokia and AT&T, to name a few. His book "Firms of Endearment: How World Class Companies Profit from Passion and Purpose" (Wharton School Publishing, 2007) was named by Amazon.com and others as one of the ten best business books of 2007, and has been translated into seven languages.

Raj Sisodia is on the board of advisors of AuthorsGlobe, our Knowledge Partner for this event. AuthorsGlobe is an MIT incubated company that educates, empowers and connects a global community with Thought Leadership via live virtual MasterClasses.

Canapés and drinks will be served to all attendees.

Marks & Clerk

Marks & Clerk is one of the UK's leading intellectual property firms. The firm's highly qualified patent and trade mark attorneys together with associated firm of solicitors offer clients a comprehensive intellectual property service - covering patents, trade marks, designs and copyright - across a full range of commercial sectors and technologies. This includes obtaining protection worldwide, portfolio management, strategic advice, commercial advice, licensing, enforcement, due diligence and litigation. With a network of 19 offices across the UK (11 locations), Europe, North America and the Far East and long-established relationships with other leading IP firms worldwide, Marks & Clerk is able to meet clients' IP requirements on a local and global basis.

Global Entrepreneur Programme - UKTI

The Global Entrepreneur Programme identifies and provides overseas entrepreneurs with global potential in the life sciences and information and technology sectors with Dealmaker support and assistance to successfully establish new technology based opportunities and global headquarters in the UK

About the MIT Enterprise Forum of the UK

Part of an international network of MIT Enterprise Forums providing connections between technology entrepreneurs and its global communities, the UK Forum is open to all individuals, entrepreneurs and investors passionate about driving technological enterprise and innovation, whether MIT alumni or non-alumni.

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